Last night I sat at a wine auction amongst the
conversations and it was interesting that one of the winemakers was explaining
how they came to name and present the logo on the wine and the story behind the
bottle. It was evident that a lot of
time and effort had been spent in the presentation of the bottle and made me
think that the way we present and communicate a message whether through a wine
bottle or in a letter or as we speak to people, it is often just as important
as the message itself. The reason for this is because assumptions are made from
the way we speak about something and said to people who really care, will
result in them taking in the message and acting upon it. We have to be careful not to say too much
because the more we say and the less we do exactly what we say, the more our
integrity is diminished. Some bottles of
wine have a whole history of info on them, while this particular bottle that I
was staring at had just the salient information. Of course it had to contain the standard terms
and conditions, but even this was put in a manner that was positive, upbeat and
strategic. This principle applies all
over and so whether you are a multinational corporate company or a sole
proprietor or a small partnership like I am, getting the right message across
is vitally important to how others perceive you and your intentions. I will learn from this that we need not
bottle up the facts with those that we trust, but yet we still have a
responsibility to choose what we say carefully and in a manner that is
respectful, positive and invokes growth and confidence.
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